Brad Feldman Featured in REjournals Article Discussing the Importance of Tech Tools for Commerical Brokers

Brad Feldman
Brad Feldman
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CHICAGO, IL – Interra Realty’s Senior Managing Partner Brad Feldman recently spoke with RE Journals in an article titled “Why commercial brokers need to embrace tech tools more than ever,” which discusses the accelerated use of technology with CRE brokers throughout the pandemic.

Feldman explained that Interra tracks tens of thousands of properties, aggregating information from CoStar, Cook County, and RealQuest, which is used to prospect for buyers and sellers. For property marketing, they use Buildout, which integrates with their main database software program.

“The more data you can track and aggregate, the better,” Feldman says. “Rent comps, sale comps, unit mixes — the more granular the data the easier it is to be able to compare apples to apples, and thus know how investors are going to look at a property and what appraisers are going to say, all of which you can communicate to the seller and to buyers.”

Read the full article: RE Journals