CHICAGO, IL – Interra Realty Managing Director Harrison Pinkus recently contributed to the MHN Executive Council series from Multifamily Housing News discussing some of the misconceptions in the multifamily industry.

“I think one misconception is the amount of time it really takes to establish yourself. Multifamily brokerage is the kind of business where you have the ability to interact with both buyers and sellers. When you first start out you might get lucky and call a seller at the right time that’s ready to sell or find a buyer that’s looking for a specific deal that your firm has listed, and they end up transacting. Some people outside of the multifamily world think it’s that easy, instead of seeing the steps it takes us to build our network and consistently call on owners that hopefully lead to proposals and eventually listings. While timing is definitely a factor in our business, successful deals are far more likely when supported by a structured business plan.” —Harrison Pinkus, Managing Director, Interra Realty

Read the complete article at MHN.